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2019-01-25

It is necessary for outdoor leisure products to enter the gift market

Outdoor leisure products enter the gift market. Over the past few years, outdoor sales have continued to rise. In addition to physical channels, the growth rate of other channels, such as the Internet, reached 186% in 2012. As early as many years ago, the media began to pay attention to the development prospects of outdoor leisure gift market. Industry insiders believe that outdoor goods in gift channels as well as network channels need to be further explored.
事实上,近年来,In fact, in recent years, outdoor gifts with novel, healthy and fashionable characteristics have joined the gift industry, in the banking, business super-integral purchasing has a good performance. The characteristics of popularity and life form the demand basis of outdoor leisure gifts. Tents, mountain bags, stoves, tableware and other equipment have entered the field of outdoor gifts, picnic bags, folding tables, folding chairs, hammocks and other outdoor products with more leisure characteristics are also popular in the field of outdoor gifts.
在业界有“野餐包第一供应商”的美称的悠度品牌负责人表示:“除了传统卖场批发、新兴In the industry, "the first supplier of picnic packages," the reputation of Yondo Brand Manager said: "In addition to traditional wholesale stores, emerging e-commerce channels, we are very optimistic about gift channels.
Gift industry related personnel said that although overall, the outdoor industry accounted for a small share of the gift market, but in a significant high growth stage, banks, real estate, department stores and other group customers, gift online shopkeepers and other professional buyers of outdoor creative gifts also significantly increased attention. In China, there were several manufacturers who focused on outdoor gift channels earlier. Now some large-scale gift exhibitions are playing "outdoor cards" one after another, and outdoor exhibitors have become one of the "separatist" forces of gift exhibitions.
Gift exhibitions are playing "outdoor cards"
3月14日开展的“第27届On March 14, the 27th Beijing International Gift, Gift and Household Goods Exhibition was held. Relevant exhibitors collectively advocated the concept of "pan-outdoor" and tried to expand outdoor travel from adventure to any outdoor activity in order to arouse the enthusiasm of every audience. The outdoor product line of this Beijing Gift Exhibition has been enriched from tents, sleeping bags, mountain climbing shoes, assault clothes, backpacks, sports kettles, etc. to the ovens, outdoor lamps, car refrigerators, first aid kits, mobile power supply and so on.
同样地,第21届中国(Similarly, the 21st China (Shenzhen) International Exhibition of Gifts, Crafts, Clocks and Household Goods will set sail again at the Shenzhen Convention and Exhibition Center. It will gather the latest fantastic and most practical professional equipment in the industry on a grand scale of 115,000 square meters, and lead the vast number of outdoor enthusiasts to embark on a good spring time together. According to the person in charge of Shenzhen Gift Exhibition, in order to cater to the change of consumers'ideas, manufacturers are striving to make breakthroughs in this regard, using many green technologies, such as eco-thermal cotton, green rubber and recycled cashmere. Nowadays, it seems that the market of outdoor leisure gifts will only get wider and wider from the beginning to the present stage singing in gift exhibitions.
Similarly, the 21st China (Shenzhen) International Exhibition of Gifts, Crafts, Clocks and Household Goods will set sail again at the Shenzhen Convention and Exhibition Center. It will gather the latest fantastic and most practical professional equipment in the industry on a grand scale of 115,000 square meters, and lead the vast number of outdoor enthusiasts to embark on a good spring time together. According to the person in charge of Shenzhen Gift Exhibition, in order to cater to the change of consumers'ideas, manufacturers are striving to make breakthroughs in this regard, using many green technologies, such as eco-thermal cotton, green rubber and recycled cashmere. Nowadays, it seems that the market of outdoor leisure gifts will only get wider and wider from the beginning to the present stage singing in gift exhibitions.
It is a necessary phenomenon for outdoor leisure products to enter gift channels
Outdoor leisure goods are various kinds of equipment related to outdoor leisure activities. It is an inevitable phenomenon that outdoor leisure goods enter the gift channel. With the improvement of people's quality of material and spiritual life, outdoor leisure gifts that integrate into nature and relax body and mind are bound to be popular. This is determined by the three core characteristics of gifts.
First of all, gifts have the characteristics of free gifts. Outdoor leisure goods are characterized by high prices and are not necessaries of life. This means that the number of people willing to buy outdoor leisure products to meet their personal needs is relatively limited, mainly the enthusiasts who are keen on outdoor sports and a few white-collar elites who pursue social fashion and have economic strength. But this does not mean that people will not accept as gifts, on the contrary, because outdoor leisure products are of good quality, fashionable and practical, if given as gifts, many people will readily accept them.
Secondly, gifts are purposeful. Gifts that are purchased by individuals are generally intended to enhance feelings and close relationships. The purchasing entity is the group's gift giver, which has three purposes. Either it is used to provide benefits, enhance the harmony between enterprises and employees, reflect the care of employees; or it is used for business contacts and business activities; or it is used for promotion. Most of the gifts mentioned above should consider the needs of the recipients and the practicability and novelty of the gifts. Nowadays, healthy leisure and low-carbon environmental protection are the hotspots of society, and also the life needs of most people. Outdoor leisure gifts can meet this demand.
Third, gifts should play the role of information transmission, and the gift giver hopes that the gift to the recipient must be positive and benign information. The recipient feels the information you want to convey based on the items you give. Outdoor leisure gifts, which spread the concept of healthy life, return to nature and relax mood, represent fashion, leisure and environmental protection. This is the message most gift givers want to convey through gifts. These characteristics of outdoor leisure goods and gifts determine that outdoor leisure goods are not only suitable as gifts, but also a good gift.
正是由于这一必然性,It is precisely because of this inevitability that outdoor leisure goods enter the gift channel for a short time and become a black horse.